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Coca-Cola Launches Minute Maid Pulpy Super Milky drink in China Print E-mail
Tuesday, 13 October 2009 19:04

Coca-Cola China launches its first dairy beverage for the Chinese market under the Minute Maid brand.  Available in three flavors: peach, mango and pineapple, Minute Maid Pulpy Super Milky drink, comes in 450ml packages and are available in Shanghai, Beijing and Guangdong areas.  The new dairy beverage will soon be available in 300 cities throughout Chinese mainland before end of 2009.  Retail price is CNY 3.8.
Source: Beijing Times

Great Lakes Fall Antique Advertising Show 2010 Print E-mail
Friday, 03 September 2010 20:10
The Great Lakes Chapter of the Coca-Cola Collectors Club is hosting the Fall Coca-Cola and Antique Advertising Show on October 23, 2009 from 9:00am - 2:00pm at the UFCW Union Hall, 876 Horace Brown Drive, Madison Heights, MI 48071. Over 100 tables available for all soda advertising and 1950's diner memorabilia. Regular admission is $3.00 and early admission is $5.00. For show information or dealer space, please contact: Jeff of Dana Zeigler at +1-248-375-5298 or e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or visit TCCCC's website: http://cocacolaclub.org
Coca-Cola to Close San Benito Plant Print E-mail
Sunday, 23 May 2010 22:39

Valley Coca-Cola Bottling Company is closing its facility located at 2050 Turner Street in San Benito, Texas in July 2010.  85 of the 101 employees will be transferred to its other facility located at 2400 West Expressway 83, Mcallen, Texas.  Valley Coca-Cola Bottling is a subsidiary of Coca-Cola Enterprises
Source: Valley Morning Star

Expedition 206 Kicks Off in Madrid Print E-mail
Monday, 04 January 2010 07:49

Coca-Cola's Happiness Ambassadors: Tony Martin, Kelly Ferris and Antonio Santiago have kicked off their 275,000-mile Expedition 206 adventure on New Year's Eve in Madrid, Spain.  As part of their preparation for Expedition 206, the team met with Margarita Alvarez, president of the Coca-Cola Happiness Institute in Madrid, to learn about the organization's research into what makes people happy. The trio also completed the first in its series of 206 exchanges of commemorative Coca-Cola bottles. Madrid Mayor Alberto Ruiz-Gallardon Jimenez welcomed Tony, Antonio and Kelly during an event at Madrid's town hall. They presented the first bottle from Muhtar Kent, Chairman and CEO of The Coca-Cola Company. In return, they received Spain's special bottle, which they will present to their hosts on the next stop on their world tour, Portugal. At the end of the expedition, all 206 of these one-of-a-kind bottles will be on exhibit at the World of Coca-Cola in Atlanta.
Source: The Coca-Cola Company

Vio Vibrancy Dairy Beverage from Coke? Print E-mail
Saturday, 08 August 2009 21:57

Beverage Digest first reported that the Coca-Cola Company began test marketing Vio in New York in May 2009.  BevNet further described the drink to be a carbonated dairy drink on July 10, 2009.  On July 28, 2009,  London's Guardian also reported the debut of Vio Vibrancy beverage being test marketed in the Big Apple.

Vio Vibrancy's website shows this new beverage in four flavors: Tropical Colada, Citrus Burst, Peach Mango and Very Berry, to debut in New York City this summer.  The new drink comes in 8 ounce aluminum bottles. Has anyone seen this drink yet?

Coca-Cola Japan has marketed beverages with dairy ingredients under the Fanta and Qoo brands.  Swire Coca-Cola has also sold Fanta Lactic in both Taiwan and Hong Kong a few years ago.  Japan's Calpis Water (marketed as Calpico in the US) has been marketing its flagship yogurt-flavored drink for many decades.  Could Vio Vibrancy just a North American version of the Fanta Lactic or the Calpis Water?

Vio Vibrancy's website has the copyright by NeXstep Beverages, LLC. Houston, Texas-based Jugos Del Valle USA does business as NeXstep Beverages, LLC.  Jugos del Valle S.A. de C.V. is owned by Coca-Cola Femsa and The Coca-Cola Company.

According to the US Patent & Trademark Office, Vio is a registered trademark of The Coca-Cola Company filed March 20, 2008. The mark is used for the following goods and services: milk based beverages containing fruit; soy based beverages used as a milk substitute containing fruit; and yogurt based beverages; and non-alcoholic beverages, namely, carbonated beverages and soft drinks; soy based beverages containing fruit and not being a milk substitute.

By the way, The Coca-Cola Company already markets Vio brand water in Germany with a right-side up "i" whereas the Vio Vibrancy drink has an upside-down i or an exclamation mark ! instead of the i in the mark.

Sources: US Patent & Trademark Office, Vio Viobrancy Website, BevNet Review.




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