Building on the "Coke Side of Life" campaign from 2006, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures.  Coca-Cola's new global marketing campaign "Open Happiness" launches in the U.S. this week with its first commercials airing on "American Idol" on the FOX television network on January 21, 2009.
Source: The Coca-Cola Company Press Release 2009-01-21