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Spritea Launch in China Print E-mail
Thursday, 22 April 2010 21:12

The number one soft drink brand in China was Sprite in 2009.  One of the fastest growing soft drink segments in China in 2009 was ready-to-drink tea.  Coca-Cola China spent one year in developing a new fusion beverage combining Sprite and Green Tea called Spritea.  The new Sprite + Tea drink was launched last month in China with 15 million free samples of Spritea given to consumers around the country.
Source: Advertising Age

Coca-Cola Introduces Minute Maid Nimbu Fresh Print E-mail
Monday, 18 January 2010 07:24

Coca-Cola India is introducing Minute Maid brand Nimbu Fresh, a lemon juice-based drink in two sizes: 400 ml PET bottle (retail price: Rs.15) and one-liter PET bottle (retail price: Rs. 40). Nimbu Fresh will be sold first in the state of Tamil Nadu before nationwide launch later this year.  Initially, the new juice drink is manufactured by Hindustan Coca-Cola Beverages Pvt. Ltd facilities located in Gangaikondan, Tamil Nadu and Chittoor, Andhra Pradesh.
Source: The Hindu

Coke Mini Debut at Radio City Music Hall Print E-mail
Thursday, 03 December 2009 23:01

Coca-Cola North America launched the 7.5 mini Coke can at the Radio City in New York City today.  Coca-Cola invited local families to the Radio City Music Hall for a special dance lesson with the Rockettes. The Coca-Cola Mini can carries the contour-shaped bottle image in white on a red background. The 90-calorie count is displayed in a bubble located on the front of the can. The Coca-Cola Mini can will be sold in 8-packs and will be available on store shelves starting next week in New York City and Washington DC.  These Coke Minis will be available nationwide by April 2010.
Source: PR Newswire

Coca-Cola to Launch 7.5 oz Cans Print E-mail
Wednesday, 14 October 2009 22:32

Coca-Cola North America announced today its plans to launch 7.5oz aluminum can packages in Washington D.C. and New York City in December 2009. These smaller cans will be available throughout the United States by March 2010.   Coca-Cola products that will be available in these 90-calorie mini cans include Coca-Cola, Sprite, Fanta Orange, Cherry Coca-Cola and Barq’s Root Beer.  These mini cans will come in 8-packs.
Source: Wahsington Biz Journal

Coca-Cola Launches Minute Maid Pulpy Super Milky drink in China Print E-mail
Tuesday, 13 October 2009 19:04

Coca-Cola China launches its first dairy beverage for the Chinese market under the Minute Maid brand.  Available in three flavors: peach, mango and pineapple, Minute Maid Pulpy Super Milky drink, comes in 450ml packages and are available in Shanghai, Beijing and Guangdong areas.  The new dairy beverage will soon be available in 300 cities throughout Chinese mainland before end of 2009.  Retail price is CNY 3.8.
Source: Beijing Times


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