Spritea Launch in China Print
Thursday, 22 April 2010 21:12

The number one soft drink brand in China was Sprite in 2009.  One of the fastest growing soft drink segments in China in 2009 was ready-to-drink tea.  Coca-Cola China spent one year in developing a new fusion beverage combining Sprite and Green Tea called Spritea.  The new Sprite + Tea drink was launched last month in China with 15 million free samples of Spritea given to consumers around the country.
Source: Advertising Age

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