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Coca-Cola Buys Fuze Print E-mail
The Coca-Cola Company announced today that it has purchased Englewood Cliffs, New Jersey-based Fuze Beverage, LLC for an undisclosed sum. Fuze Beverage develops and markets non-carbonated soft drinks without the use of high fructose corn syrup sweeteners in innovative designer packages. The company was founded in 2001 by Lance Collins, Paula Grant and Joe Rosamilia, Bruce Lewin. Fuze's products include vitamin-enriched juice and tea beverages. Product lines include: Slenderize, Refresh, Tea and Vitalize. Coke bottlers such as the Philadelphia Coca-Cola Bottling Company has already been distributing Fuze beverages prior to the acquisition.
Source: The Atlanta Journal-Constitution and Fuze Beverage LLC
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