Coca-Cola India has signed Bollywood actress Riya Sen as the brand ambassador for Limca, its popular lemon-lime soda. Sen will star in a 40-second television commercial featuring the new campaign "Limca Fresh Ho Jao" during the India-England one day cricket series. Limca is the leading flavored soft drink in India with 11 percent share in the total carbonated soft drink market in India.
Source: Hindustan Times